Popular singing competition, MTN Project Fame West Africa, on Saturday in Abuja began auditions to select talented singers who had the potential to build a career in music.
The auditions, which held at the National Centre for Women Development, featured radio personality, Matilda Duncan; Neo-soul singer, Lindsey Abudei; and music producer, Gospel Obi, popularly known as GospelOnDeBeatz, as judges.
Joseph Ogbuka, the Youth Segment Specialist for MTN, told the News Agency of Nigeria that the aim of the project was to hunt and support talented youths selected from the various zones.
Ogbuka said: “We are a brand that taps into the passion and lifestyle of the Nigerian youth and we know there are many gifted youths who need a bit of a push or support.
“Music is a core passion of many Nigerian youths who are also our customers and these people who want to go into music have to be found.
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“The best we can do is support the management of project fame to discover gifted youths and support their dreams of becoming great artistes in the Nigerian music industry.
“We have a special youth proposition, which serves as a platform to support youths in achieving their goals which in this case is music.
“There are thousands of people signing up for this, but we have to pick only those who can really sing.”
According to Ogbuka, there will be a couple of knockout stages in each zone to find the best in those zones.
He stated: “These people will contest with those chosen from other zones until we feel we have gotten those that are good enough to go through the semifinals.
“That is where we would pick those that would proceed to the live show.”
NAN reports that more than 1,500 people took part in the auditions.
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